Terms of Service

Last updated: September 4, 2026

1. Acceptance of terms

By accessing or using the ROAS & Digital Ad Profitability Calculator ("the tool," "the site"), you agree to be bound by these Terms of Service. If you do not agree with any part of these terms, please do not use the site.

2. Informational purposes only — not financial or tax advice

All figures produced by this calculator — including ROAS, break-even ROAS, net profit, profit margin, gross margin, Cost Per Click (CPC), and Cost Per Acquisition (CPA) — are estimates generated from the numbers you enter. They are provided for general planning and informational purposes only and do not constitute financial, accounting, tax, investment, or business advice of any kind.

These calculations do not account for every real-world cost that may affect your actual profitability, including but not limited to platform fees, payment processing fees, taxes, returns and refunds, shipping and fulfillment costs, currency conversion, or overhead. You should independently verify any figures before making business, budgeting, or advertising spend decisions, and consult a qualified accountant, tax professional, or financial advisor where appropriate.

3. No guarantee of accuracy

While we aim to implement the calculator's formulas correctly, we make no warranties or representations, express or implied, as to the accuracy, completeness, reliability, or suitability of any output for your particular purpose. Results depend entirely on the accuracy of the values you input.

4. Ad platform variability

This tool references general industry benchmarks and formulas related to advertising performance on third-party platforms such as Meta, Google Ads, and TikTok Ads. These platforms' algorithms, auction dynamics, bidding systems, targeting capabilities, and reporting methodologies change frequently and without notice, and can vary significantly by industry, audience, region, and campaign structure.

We are not affiliated with, endorsed by, or responsible for Meta, Google, TikTok, or any other advertising platform. Any benchmark figures presented on this site are illustrative only and are not a prediction or guarantee of the performance you will achieve on any platform.

5. Limitation of liability

To the fullest extent permitted by law, ROAS Calculator and its operators shall not be liable for any direct, indirect, incidental, consequential, special, or exemplary damages — including but not limited to lost profits, lost advertising spend, or business losses — arising out of or in connection with your use of, or inability to use, this tool, its calculations, or any decisions made based on its output.

You use this tool entirely at your own risk and acknowledge that all advertising and business decisions remain your sole responsibility.

6. Intellectual property

The design, layout, source code, text content, and branding of this site are the property of ROAS Calculator and its operators, except where otherwise noted, and are protected by applicable copyright and intellectual property laws. You may not copy, reproduce, republish, or redistribute substantial portions of this site's design or content without prior written permission.

7. Acceptable use

You agree not to:

Use the site in any way that could disable, overburden, damage, or impair its functionality.
Attempt to gain unauthorized access to any part of the site, its underlying code, or related systems.
Use automated systems (bots, scrapers, or similar tools) to extract content from the site in a manner that violates these terms.
Use the site for any unlawful purpose or in violation of any applicable local, national, or international law or regulation.

8. Third-party advertising

This site may display advertisements served by Google AdSense and other third-party advertising networks. We do not control the content of these advertisements and are not responsible for the products, services, or claims made by advertisers. See our Privacy Policy for details on how advertising cookies are used.

9. Changes to the service and these terms

We reserve the right to modify, suspend, or discontinue the tool, in whole or in part, at any time without notice. We may also revise these Terms of Service from time to time; continued use of the site after changes are posted constitutes acceptance of the revised terms.

10. Governing law

These terms shall be governed by and construed in accordance with the laws of the jurisdiction in which the site operator is established, without regard to its conflict of law provisions.

11. Contact us

If you have questions about these Terms of Service, please visit our Contact page.